Ku ya 27 Ugushyingo, ku isaha yaho, Amerika yatangije “vendredi y'umukara” itandukanye na kera.Kwihutira kugura amakipe yagaragaye ahantu hose ni gake cyane yongeye kugaragara muri uyu mwaka.Mu buryo nk'ubwo, ubucuruzi butandukanye bwatangiye kwigaragaza kuri interineti.Hindura uburyo abaguzi bagura.Reta zunzubumwe zamerika, zasobanuye abaguzi mumyaka 100 iheze, ubu zitanguye guhindura isura kuva "kugura kumurongo" no "gukoresha kure".Abasesenguzi benshi mu nganda bemeza ko impinduka zigaragara muburyo bwo gukoresha zishobora kuba igihe kirekire aho kuba impinduka zigihe gito.Icyorezo gishya cy'umusonga icyorezo ni umusemburo w'impinduka.

“Vendredi y'umukara” ifite isura nziza

Ukurikije ubunararibonye bwabanje, "vendredi y'umukara" muri rusange irerekana itangiriro ry "imiterere nini yo gutanga amasoko" nabanyamerika.Urukurikirane rwibikorwa byabacuruzi bizakomeza kugeza umwaka urangiye.Urebye imbere, umuhanda wuzuye amakuru yagabanutse kubacuruzi batandukanye.Umuntu wese Tangira kwitegura mu gicuku, gusa kugirango utabura ibicuruzwa byagabanijwe.Ariko uyu mwaka, kubera ko icyorezo gishya cy’umusonga muri Leta zunze ubumwe z’Amerika kitagenzurwa, abaguzi batinya kujya mu isoko, kandi abadandaza nta bushake bafite bwo gukingura imiryango hakiri kare, kandi bakibanda cyane ku kwamamaza kuri interineti.

“Black vendredi” yahoze ari umunsi wo guhaha muri Amerika.Muri iki gihe icyorezo cyariyongereye, abaguzi ahanini batangiye kwirinda ahantu rusange hashoboka, ahubwo batangira gukoresha interineti kugirango barangize ibyo baguze.Ibi bivuze iki mubiruhuko no kugurisha ibihe muri rusange?Irakeneye amakuru menshi yo kuyashyigikira.Ariko, biragenda bigaragara ko iki cyorezo cyihutishije kugabanuka kwikoreshwa ryabanyamerika gakondo.Abasobanuye Amerika mumyaka 100 ishize Abaguzi mubushinwa ubu barahindurwa.

Gukoresha kumurongo cyangwa kwandika

“Ku wa gatanu w'umukara wahindutse umukara Ugushyingo.Ubu ni Umukara Ukwakira na Ugushyingo. ”Doug Stephens, washinze ikigo ngishwanama cyitwa Retail Prophet, yagize ati: “Vuba, tuzabona kimwe cya kane cy'umukara.”

Kuva ku mugoroba wo ku ya 27 Ugushyingo, imikorere yo kugurisha hafi ya “Black vendredi” yari ifite intege nke ugereranije n'ibiteganijwe ku isoko.Dukurikije imibare yatanzwe na Adobe Analytics, ku ya 26 Ugushyingo, igipimo cyo gukoresha kuri interineti muri Amerika cyari munsi ya miliyari imwe y'amadolari ugereranije n'uko byari byitezwe, ariko abasesenguzi benshi bagaragaje ko ibyo byatewe n'uko abakoresha Amerika bashora imari mu gihe cyo gukoresha mbere kuruta mbere hose..Mubyukuri, abantu benshi muruganda bahanura ko "vendredi y'umukara" uyumwaka hamwe nigihe cya Noheri yo guhaha, gukoresha kumurongo bishobora kwandika amateka.Urugero, umusesenguzi wa Adobe Digital Insights Taylor Schleiner yavuze ko biteganijwe ko igurishwa rya “Black vendredi” rizagera kuri miliyari 8.9 kugeza kuri miliyari 10.6 z'amadolari y'Amerika, mu gihe kugurisha kuri interineti mu gihe cyose cya Noheri bizagera kuri miliyari 189 z'amadolari y'Amerika, bikarenga urwego rw'imyaka yashize. .

Kandi e-ubucuruzi ibihangange nka Amazon biritegura ibihe byo guhaha cyane amezi make mbere.Umuvugizi wa Amazone, Kate Scarpa yagize ati: “Uyu mwaka hari abakiriya benshi bagura kuri interineti kurusha mbere.Mubisanzwe vendredi Yumukara no kugura kumurongo Kuwa mbere nibihe byacu byinshi, bityo rero turateganya kuba duhuze cyane uyumwaka, kandi twiteguye byuzuye.Abakozi bongerewe. ”

Nkumucuruzi wohereza ibicuruzwa mubutaka ufite uburambe bwimyaka 20 mubucuruzi bwububanyi n’amahanga, amariba nayo azi neza uburyo interineti izana abantu, nakamaro ka interineti nshya mumasosiyete gakondo yubucuruzi bwamahanga.Twishingikirije kubucuruzi bwububanyi n’amahanga ceramic yohereza hanze kugirango duhuze na enterineti.Gukwirakwiza mu buryo bunoze kandi bunoze bwo gutanga serivisi za sosiyete yacu, isosiyete yiyemeje gukora ceramic ya buri munsi ikoreshwa kumeza, ibikombe bya ceramic-buri munsi, ububiko bwa ceramic nibindi byiciro.Ibikoresho birimo faroseri, amabuye hamwe nubushinwa bushya.Gukomatanya umusaruro unoze hamwe na serivise yitonze, uze kumurongo mwiza wo gukora amasoko imwe kuri wewe.